Many small businesses rely solely on a Facebook page as their online presence. It feels easy, free, and familiar. But today, a Facebook page alone is not enough if you want customers to find you through Google and trust your business online.
Organic reach for Facebook business pages is extremely low. In 2024, the average organic reach for brand content hovered around 1–2 percent, meaning only a small fraction of your followers ever see your posts. Even businesses with thousands of followers often reach only a handful of people unless they pay to boost content. This makes Facebook a rented channel, controlled by an algorithm you don’t own.
At the same time, most customers don’t start their search on social media. Around 81 percent of shoppers research a business online before making a decision, and nearly 95 percent read reviews before buying. When people search, they use Google phrases like “near me” or service-based keywords, not business names on Facebook. Without a website and a properly set up Google Business Profile, your business won’t appear when customers search by problem, service, or location.
Trust also plays a major role in how people choose where to spend their money. Social platforms are noisy and filled with mixed-quality information, and only about 55 percent of consumers say they trust what they see on social media. Facebook reviews are often viewed with skepticism, with many users concerned about fake or unreliable feedback. A website and Google Business Profile give you more control over your message, branding, and credibility, helping customers feel confident choosing your business.
Unlike social media posts that disappear quickly, a website works for you around the clock. An optimized site can show up in search results, answer common questions, and attract new customers even when you are not actively posting. Facebook pages have very limited SEO value and rarely rank for the keywords that bring in new discovery traffic. A website creates a digital foundation that grows over time instead of resetting with every post.
Facebook still has value, but it works best as part of a larger digital presence. It’s a great tool for updates, community, and staying visible with existing customers, but it shouldn’t be the only place your business lives online. The strongest approach uses Facebook to drive people to your website, where they can learn more, contact you, or take the next step.
At TechnoGals, we help small businesses build that foundation. We create professional websites and optimize Google Business Profiles so your business can be found, trusted, and chosen without unnecessary complexity or high agency costs. If your business is currently relying on Facebook alone, we can help you take the next step.
Ready to make your business easier to find online?
Get in touch with TechnoGals to build a digital presence that works for you.