Alicia Retzlaff is Co-Founder and CEO of TechnoGals. She is also a Senior Leader at Amazon Web Services (AWS), where she drives cloud transformation strategies and leads teams delivering solutions for Independent Software Vendors globally. With 20+ years of corporate experience spanning insurance, education, and technology, Alicia's non-linear path proves that career pivots aren't detours—they're strategic advantages. She spent 7 years influencing without a leadership title before leading global teams for the past decade, earning continuous promotions from startups to publicly traded companies. As a leader without traditional tech education who earned four AWS certifications (Solutions Architect Associate, Data Engineer Associate, AI Practitioner, and Cloud Practitioner), Alicia embodies the "start before you're ready" mindset. She creates and leads workshops at AWS helping women develop their expertise to present at major conferences including the Society of Women Engineers and Grace Hopper Conference. Alicia is passionate about people-first, authentic leadership that creates inclusive environments where diversity thrives. She mentors emerging leaders at AWS and champions bold leadership that makes others feel seen, supported, and unstoppable. Her mission: help others take a shorter path to success by learning from her lessons. Beyond work, Alicia is a mother, former single parent, and Nebraska resident with a love for travel, video games, local breweries, golf, sand volleyball, sourdough baking, and her growing collection of farm animals.