The Foundability Audit is a free, fast diagnostic that scores your site across seven categories and surfaces your top three priority fixes - enough to tell you whether something's wrong and roughly where. The Deep Crawl is the paid, comprehensive version: every page crawled and scored, full keyword and competitor research, an AI-visibility baseline across ChatGPT, Claude, and Perplexity, and a prioritized multi-month roadmap of exactly what to fix and in what order. The free audit answers whether there's a problem; the Deep Crawl maps the entire problem and hands you the plan.

The Foundability Fix is a fast, fixed-scope sprint that handles the essential issues across your site for a flat $1,497 - the right call when you want the obvious problems cleared quickly. The Deep Crawl is the strategic deep-dive for businesses serious about long-term organic growth, mapping the full competitive and technical picture rather than patching the surface. The Fix handles the essentials; the Deep Crawl gives you the whole game plan.

The Deep Crawl includes a full technical crawl of every page on your site, keyword research built around how your customers actually search, competitor analysis of who's outranking you and why, an on-page and schema review, and an AI-visibility baseline measuring whether ChatGPT, Claude, Perplexity, and Google's AI Overviews currently cite you. Everything lands in a single prioritized roadmap that ranks every fix by impact, so you know exactly what to tackle first. You keep the full report whether or not we work together afterward.

The Deep Crawl identifies and prioritizes every ranking signal within your control - technical health, content, keywords, schema, and AI citability - but it cannot promise a specific position, because rankings also depend on competitors' moves and factors no honest provider controls. What the Deep Crawl does deliver is a complete, accurate picture of where you stand and a clear plan to compete at the highest level your market allows. Anyone promising a #1 ranking from an audit is selling a result they can't actually control.

The roadmap is yours to keep and act on however you choose - implement it in-house, hand it to your existing developer, or have me execute it. The Deep Crawl is built as a standalone diagnostic first and a path to implementation second, never something that's useless unless you buy more. Most customers do choose to have me implement it, simply because the person who mapped the problems is the fastest route to fixing them.

The $2,500 Deep Crawl fee credits toward your implementation project if you move forward within 60 days of delivery. A serious customer never pays twice, and the audit cost folds into the build. A customer who isn't ready yet still walks away with a roadmap they own outright. Implementation itself is scoped separately based on exactly what the Deep Crawl uncovers, so you only pay for the work your site actually needs.

The Deep Crawl covers both traditional search and AI search. It establishes an AI-visibility baseline by running 20 to 25 real queries across ChatGPT, Claude, Perplexity, and Google's AI Overviews, documenting whether those tools currently cite your business, which competitors they cite instead, and what sources they pull from. This matters because customers increasingly ask an AI for recommendations before they ever open Google, and most SEO providers still measure only the blue links.